ScienceSoft at Kiev International Advertising Festival
The campaign developed by the marketing agency Novocortex
for a Dutch insurer VrijVerzekerd, and consisted of two components:
Endless Racing Game for iPhone and the viral online video
to draw the attention to the game. The campaign message states
that a proper insurance coverage enables the policy holder
to drive the same car even after an accident as the insurer
repays the purchase price of the car.
The gaming application was co-created by ScienceSoft, Red
Graphic and Eat Information. The novelty of the Endless Racing
Game is that it exploits the new peer-to-peer technology for
iPhone to build a continuous racing track so that the car
jumps from one device to another.
The game was downloaded more than 300 000 times in its first
month in AppStore, the video was viewed more than 130 000
times in its first week on Youtube and achieved #1 Most Viewed
This Month (in the Gaming category), and the traffic to VrijVerzekerd
website increased twelvefold. Besides, the Endless Racing
Game marketing campaign was featured in Contagious Magazine,
a B2B publication that spots the world´s most innovative
marketing strategies.
About ScienceSoft Inc. Founded in 1989, ScienceSoft Inc. is one of the most mature
IT outsourcing providers in Eastern Europe. Headquartered
in Minsk, Belarus, ScienceSoft operates an EU subsidiary in
Helsinki, Finland. The company’s highlights include 250
experienced professionals, ISO 9001:2000 certified processes
and over 20 years of market experience. ScienceSoft has the
status of a Microsoft Gold Certified Partner and the status
of an IBM Core Supplier for technical services.
ScienceSoft service offerings embrace outsourced product
development, custom application development, mobile/wireless
application development, Microsoft technology consulting,
Oracle technology consulting, automated application migration,
software testing, and Offshore Development Center.
The global client base exceeds one hundred companies ranging
from small businesses to Fortune 500 multinationals in 24
countries. The company possesses strong knowledge of vertical
domains including banking and finance, healthcare, telecommunication,
engineering, entertainment, retail, security, construction
and transportation.
