Among the residents of Belarus Hi-Tech Park there are companies engaged in software development, IT-consulting, embedded software development and providing other IT-services both for domestic and foreign market.

For your convenience in choosing a business partner, feel free to consult our Project’s database that includes the list of projects implemented in different business areas.

Data Management Platform (DMP)

Developer:  Adform BY  |  all projects

Data Management Platform (DMP) prototype - is a prototype which gives advertisers, agencies and publishers an opportunity to store and manage any kind of customer information, optimize media buying through behavior targeting. Advertisers and agencies usually use DMP for making buying more effective, while publishers use DMP primarily for their audience segmentation and effective data sale. The system is used for storing hundreds of thousands of segments and processing up to one billion transactions per day (about 5 Tb raw data), as well as sampling and analyzing bid requests with a rate 120K requests per second (about 50 Tb raw data per day). At the moment the prototype is integrated with main data vendors such as:

-      Major data aggregators: «Lotame», «eXelate», «Eyota», «Epinion», «Nielsen», «Cloud Technology»;

-      DMP systems: «Krux», «Turn», «Adobe», «Marken», «Neustar Semasio», «Adexdmp»;

-      Publishers: «Boliga», «Netdoktor».




Target area

Programming languages: Java, C#, Python, Visual Basic, Java; JavaScript; HTML; SQL

Technologies: Java, Linux, Microsoft Windows, Mac OS

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