From Startup to HTP Resident

Development of the Belarus’ IT industry and support for young people in creating new IT companies able to become HTP residents were announced to be the main objectives of the HTP business-incubator when it started operation in 2015. The year 2016 have shown that the scheme "from startup to HTP resident" works. On June 10, 8 new residents were registered in HTP, including Mobile Analytics.

In a short time, only 6 months, the project SplitMetrics has evolved from a small start-up team from the HTP business incubator into a successful business with its own technological platform. By May 2016, Mobile Analytics has attracted over 25 Belarusian and foreign companies as partners. A list of the company’s customers includes world leaders in such spheres as education, business, entertainment, media, passenger transportation, etc.

Maksim Kamenkov, CEO at Mobile Analytics, believes that the HTP business incubator has become a great launching pad which provided opportunities not just to locate the team, create necessary infrastructure and expand business connections but also to grow and develop the project. According to Maxim, the company is planning to aggregate as much expertise in mobile marketing and search engine optimization as possible, stay competitive and become a leader in its segment.

Head of HTP business-incubator Yury Sudarev on the development of Mobile Analytics: "It is really talented, self-motivated and creative team. We know the team since MENTOR DAY held in the HTP business incubator a year ago when they presented their project SplitMetrics. Then they demonstrated very dynamic growth. In six months, the team was ranked high when we selected residents of the incubator, and another six months later, Mobile Analytics was ready to become the HTP resident. I wish the team to keep up the pace and achieve their goals. I hope that Mobile analytics will become a world-class company very soon."

For reference:
Mobile Analyticsis the developer of its unique product solution which features SaaS-platform for App Store and Google Play mobile applications’ metadata testing.The company helps its clients to increase conversion and improve the product model of their mobile solutions; significantly decrease the costs of attracting users and both effectively and rationally allocate their marketing budget.