ScienceSoft at Kiev International Advertising Festival

16 June 2010

The campaign developed by the marketing agency Novocortex for a Dutch insurer VrijVerzekerd, and consisted of two components: Endless Racing Game for iPhone and the viral online video to draw the attention to the game. The campaign message states that a proper insurance coverage enables the policy holder to drive the same car even after an accident as the insurer repays the purchase price of the car.

The gaming application was co-created by ScienceSoft, Red Graphic and Eat Information. The novelty of the Endless Racing Game is that it exploits the new peer-to-peer technology for iPhone to build a continuous racing track so that the car jumps from one device to another.

The game was downloaded more than 300 000 times in its first month in AppStore, the video was viewed more than 130 000 times in its first week on Youtube and achieved #1 Most Viewed This Month (in the Gaming category), and the traffic to VrijVerzekerd website increased twelvefold. Besides, the Endless Racing Game marketing campaign was featured in Contagious Magazine, a B2B publication that spots the world´s most innovative marketing strategies.

About ScienceSoft Inc.
Founded in 1989, ScienceSoft Inc. is one of the most mature IT outsourcing providers in Eastern Europe. Headquartered in Minsk, Belarus, ScienceSoft operates an EU subsidiary in Helsinki, Finland. The company’s highlights include 250 experienced professionals, ISO 9001:2000 certified processes and over 20 years of market experience. ScienceSoft has the status of a Microsoft Gold Certified Partner and the status of an IBM Core Supplier for technical services.

ScienceSoft service offerings embrace outsourced product development, custom application development, mobile/wireless application development, Microsoft technology consulting, Oracle technology consulting, automated application migration, software testing, and Offshore Development Center.

The global client base exceeds one hundred companies ranging from small businesses to Fortune 500 multinationals in 24 countries. The company possesses strong knowledge of vertical domains including banking and finance, healthcare, telecommunication, engineering, entertainment, retail, security, construction and transportation.

Kuprevicha, 1/1, 220141, Minsk, Belarus.