Storytelling: the Power of Story in IT-Business

16 April 2014

On  April 10th, the next event of the series of practice-oriented meetings was held by HTP Administration. The event involved Minsk Entrepreneurs ClubDelovar.The event which was attended by over 50 representatives of start-up community was dedicated to such instrument of forming a successful business image as storytelling.

The start-up expert and co-founder of HTP`s successful resident companyExp CapitalVictor Prokopenyain his speech revealed a number of interesting techniques used by companies to create stories. He also shared his own experience on how stories can generate new products, inspire us to new actions and increase loyalty of customers and employees.

Victor Prokopenya:"The support of innovation entrepreneurship is vital for the successful development of the high-technology sector. It is very nice to grasp that HTP is interested in supporting start-ups and makes the effort to assist the development of new companies. I saw a large group of brilliant and ambitious individuals at the event and I am sure that in the next 5 years our country will see many new successful Belarusian companies with multi-million customer base and multi-billion dollar income".

"These events are the source of inspiration. You can meet successful people here, and just by talking to them you gain a creative aura. Practical issues and life experiences shared during informal communication - they all will help in future to form possible development strategies,"- saidSergei Fedorenko,Easy Lang TVstartup founder.

Elena Kozlovskaya, the managing director and founder ofBusiness Data Processingwas inspired by the meeting:"Such events are primarily focused on IT entrepreneurs, their problems and are aimed at providing real help. A lot of what I have learned here can be applied in practice. It was nice to speak with leading Belarusian IT-entrepreneurs".


Hi-Tech Park Administrationhas planned a set of practice-oriented events forIT-startups. Such meetings focus on stimulation of innovation business in the IT field, giving practical support in startup launching, and effective work with the representatives of Belarusian startup community. HTP encourages anyone who is interested in the development of start-up movement, to suggest topics for discussion. We remind you that comments and suggestions can be sent to the

Kuprevicha, 1/1, 220141, Minsk, Belarus.