HTP Company System Technologies Completed Rebranding

HTP Company System Technologies Completed Rebranding
21 May 2015
21 May 2015

The HTP resident-company System Technologies, the largest provider of integrated IT solutions for banking and financial sectors and industrial enterprises, has announced its rebranding, including a top-to-bottom redesign of the company’s website and opening of a new office.

The corporate website was developed in cooperation with the HTP resident-company New IT Outsource. One of its new features is a clear and user-friendly presentation of solutions the company offers with the help of various search paths.

"The corporate site should become not just an updated online business card but also an image of our company while we continue operating with a new corporate identity. Our requirements to the outcome were very strict; we have come a long way trying to make the site appealing, modern and easy to use for our clients and partners,"noted Sergey Kravchenko, Executive Director at System Technologies.

A remarkable feature of the site is a maximum browser coverage allowing the website adapt to any device. It is equally easy to work with the site using smartphones, laptops or big monitors. In addition, a special version for IE 6-8 users was developed.

"The website has no plain textual pages: each section is designed to allow visitors to perform actions they seek – whether it is a question to a manager, a request for projects presentation or a job application," emphasized Alexey Shorkin, Director of New IT Outsource.

The launch of the new website of System Technologies is an example of effective cooperation between Hi-Tech Park companies which expands opportunities for Belarusian companies to develop and promote IT services.

System Technologies opened its new office on May 15. Its interior exposes the uniqueness of the Belarusian culture and language. Each meeting room bears the name of one of the Belarusian cultural centers and displays historical sights of our country. You can admire the beauty of Mir and Nesvizh castles and palaces of Ruzhany, Golshany and Kossovo here.

"When thinking over the concept of a new office, we wanted to create not just new workspaces for our employees," said Aliaksandr Mukavozchyk, CEO at System Technologies. "We had a more important objective – to choose a direction for the future development and become a model for other IT companies. There is a very important component in our office: respect to the country in which we are operating, and to its cultural traditions. That is why Belarusian is the primary language we used for internal navigation."

"Comfort and innovation are the two main concepts we kept in mind when implementing the project," explained Aliaksandr Zhukouski, Deputy CEO at System Technologies. "The office of an IT company of the 21st century is not just workspaces equipped with computers but a proper complex where employees can find everything they need for both comfortable work and rest: a kitchen, meeting rooms, telephone rooms, a shower, a training center, etc. I would like to mention once again a cultural component of our interior. We are working in Belarus, our country is one of the world’s leaders in the development of IT products and services. That is why we wanted to highlight the uniqueness and beauty of our homeland."

Kuprevicha, 1/1, 220141, Minsk, Belarus.